Tips to Rank Higher in Local SEO

Search Optimization
Published October 14, 2016

The business world of the internet is competitive and when it comes to Local SEO it can be cut-throat! To rank your website higher, you should keep up the pace with Google as it keeps updating its algorithm. The following tips will help you to stay updated and improve your rankings in local search.

1. Start with Extensive Keyword Research.
Concentrate on your customers needs. If you provide what your customers are specifically searching for, you can get maximum results. Do a comprehensive research about the keywords that your prospects use and optimize your site accordingly.

2. Regularly Update Your Business Listing and Use Precise NAP
Keep a constant check on your business listing, especially Google My Business & ensure that it is relevant for the users. You can outsource Business Listing Management to make sure your business listing is on your customers search results. Also, using precise Name, Address and Phone Number (NAP) is essential. If you are using abbreviations make sure your abbreviations are acceptable by Google.

3. Customers’ Reviews Play a Vital Role.
Having a review section on your website is a must and you need to ensure that you have a maximum number of positive and genuine reviews. Creating a system for constantly monitoring reviews will be beneficial as it will create a positive impact.

4. Design Mobile Friendly Website for Your Business
It is sad that we still have to remind people about this but just for the sake of it – Having a mobile friendly website is an absolute must because most of the people use mobile devices to perform any search, and if your website is not optimized for the mobile screen, it will take longer to load and will be inconvenient for the users. Ultimately, they will simply hit the back button.

5. High-quality Content
High-quality content is king! People start their purchase journey with research and if you provide them with the information they are looking for, they will prefer you over your competitors to do business with. Avoid scraping content though, as it will do more harm than good.

6. Relevant Title Tags
Title Tags are one of the most important factors of search results. Use title tags which you think can be easily linked to customers searches. Remember, your title tags and tag lines should be descriptive – describe the product or service.

7. Location Specific Pages
Make it easy for customers to find your business. If you have a multi-location business, create a separate page for each location rather than cramming all the information on one page but don’t forget to interlink the pages to ensure proper navigation.

Following the above-mentioned tips will help you up your SEO game. However, to get better results, you will have to constantly update yourself on the latest trends. SEO is not a one-time task, it’s an ongoing process and while you may be on top today, next month could be a completely different story. In case you need any help, feel free to contact us. Our experts will guide you to the best of their knowledge and help set you up with one of our LocalSEO Packages.

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